New Communication Channel for Hospitality Industry

New Communication Channel for Hospitality Industry on Prezi

Internet Luxury Brands Strategies (by Miriam Caligari, Christophe Evrard, Diana Doucouré)

Open publication - Free publishing - More brands

Dior

Dior got from 700000 fans on Facebook in May 2011 to more than 56630000 fans on Facebook in the earlier september 2011.Putting ahead Iconic Brands like Chanel, Ralph Lauren, Dolce &Gabbana.

The brand stands neck and neck with Gucci, a brand whose early investment earned them the second biggest Facebook community in prestige.


Dior maintained a competitive engagement rate with content surrounding their product lines, integrated video marketing, and a consistently updated photo gallery boasting the brand’s masterful aesthetic. 


Dior also associate his image to young famous personalities, even if  they keep in the first side what did the Brand, old fashion movie Stars.

 Dior as also a channel on you tube(http://www.youtube.com/dior),
Twitter. 


If you have an Iphone, you can download a Dior Apps (http://itunes.apple.com/fr/app/dior/id315312415?mt=8).


Source L2 Thinktank